Michael Simkins LLP Advertising team is a unique combination of the established expertise of some of the UK’s foremost entertainment, music and digital rights lawyers with the latest generation of advertising law experts who have a thorough understanding of the technical developments impacting this fast-moving sector. Whether in copy clearance or contractual negotiations the team balance the legal and commercial aspects of advice and have been praised by clients for being user-friendly and sensitive to agencies’ and advertiser’s business and creative needs. We have contacts worldwide with other specialist advertising lawyers (and because we are not tied to a formal network we can use the best advisors for a given job) and we are experienced in providing advice on traditional and digital campaigns with a reach far outside the UK. Below are a few examples of relevant areas in which we advise. copy clearance complaints handling prize promotions user generated content advertiser funded online content advertiser funded programming pharmaceutical advertising viral and buzz marketing defamation client/agency agreements talent agreements production agreements mobile media partnerships creative commons licensing EU ecommerce regulation blogs, wikis and twitter work permits comparative advertising Primary contact: Nicola McCormick