A Brand is not just a name or logo but, to quote Wikipedia, is  ‘the product of accumulation of experiences’ with an identifiable company or individual. For such a seemingly amorphous concept Brands account for a significant percentage of market capitalisation of many companies. Brands increasingly represent revenue streams beyond the original products or services for which they were initially devised. Michael Simkins LLP offers the core registration and protection services for Brands including our Namecheck service. Additionally, we have a wealth of expertise and contacts to assist in Brand extension, development and promotion. From endorsement and sponsorship deals to brand engagement with User Generated or Advertiser-Funded Content in film, TV, music, online and mobile media we can provide legal and commercial advice to exploit and grow your company or personal Brand. Below are a few examples of relevant areas in which we advise. Brand clearance Trade marks Franchising Sport sponsorship Defamation Personalities as brands Websites Marketing services contracts Search marketing Celebrity endorsement Design work  Passing off Loyalty schemes  Domain names Packaging claims Public relations/events Theme music Product liability claims Primary contact: Nicola McCormick