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Publishing Law Newsletter - Edition 4 Date: 14/02/2008

In our last newsletter we mentioned, in passing, the triumph for investigative journalism of the “Bent Coppers” Court of Appeal ruling. At a time when the press is being lambasted, not least by Alistair Campbell in the Cudlipp lecture, for tackling fewer and fewer issues in real depth, the Bent Coppers case effectively invites book publishers to step into the breach. We have been asked to review that ruling and have provided our guidance below on the emerging principles.

Whilst some celebrity magazine titles continue to struggle OK is fighting its ground again, this time it is pitted against Heat whom it alleges infringed OK’s copyright in an article about Jamie Lynn Spears. We review the issues to consider when putting together clippings articles about celebrities.

The opportunities and challenges of the digital universe affect absolutely everyone we speak to in the publishing sector. We have watched with interest the huge success of the Amazon Kindle e-book reader. Despite its $399 price tag and only 3 months after its launch in the US it is sold out. Might the dominance of the Kindle lead to an industry, wide agreement on DRM formats for e-books? DRM is always controversial and we look at ACAP, another publishing industry initiative, which has been tagged as a “weak DRM format” by several commentators.

Finally, for those of you interested in doing business in Asia don’t miss the 20 February start date for acquiring your .asia domain names.

As ever please do let us have your thoughts on any of these topics or any future topics you would like us to cover.

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In this edition we examine the following topics.
Criteria for Responsible Journalism
Legal Clearance of Clippings Articles
Talking to Search Engines (ACAP initiative)
.asia Domain Names up for grabs
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Criteria for Responsible Journalism

Since the 2007 House of Lords case of Jameel, the balance has arguably tipped in favour of responsible journalism and against the libel claimant. The case of the Bent Coppers book provided a neat review of the steps an author or publisher is required to take to qualify for the defence known as ‘qualified privilege’ afforded to responsible journalism. As many readers will know this is essentially the defence based on the argument that the topic in question is in the public interest and the journalist has acted responsibly in communicating the information to the public. It is often referred to as the ‘Reynolds Defence’. This new case has been of key interest to our book publishing readers as it has made clear that this defence is not only available to investigative journalists but that book publishers and authors can also avail themselves of it in appropriate circumstances.

The full title of the book was "Bent Coppers – The Inside Story of Scotland Yard's Battle Against Police Corruption". The claimant, a retired metropolitan police constable, argued that the book would be understood to mean that there were "cogent reasons" to suspect that he had abused his position as a police officer and colluded in a fraud.
 
The author's sources of information included a taped transcript and a report provided by a confidential source, information about alleged fraudulent entries in informant logs and surveillance tapes, all from police sources. In the course of the Metropolitan Police investigation this evidence had been put before the claimant who had refuted any allegations of corruption. The book did more than simply record the fact of any allegations and the fact that the Claimant has refuted them instead it was a work of investigative journalism.
 
The first Judge to hear the case rejected the Reynolds Defence because he did not believe that the author had reported the facts fully, fairly and disinterestedly. He was concerned as to the emphasis, or “spin”, put on certain facts which he said was not responsible. In hearing the Defendant’s appeal from this decision the Court of Appeal reviewed the earlier case of Jameel which was not available to the Judge at first instance and summarised the steps in the analysis that a court should undertake in assessing the availability of the Reynolds Defence. Readers may recall that back in 2001 it was thought that the ten criteria set out in the case of Reynolds were necessary hurdles that journalists or authors had to overcome before they could satisfy a court that any given article amounted to responsible journalism. For those that don't have the Reynolds criteria at their fingertips we have set them out in the footnotes to this article. In the Bent Coppers case the Court of Appeal refuted that notion and made it clear that the Reynolds criteria formed part of the relevant considerations but were not to be considered as a series of ten hurdles.
 
Instead of providing a detailed legal analysis we suggest below a checklist for authors/publishers who might be publishing books or articles of investigative journalism. This checklist is not foolproof, as all cases are sensitive to their own facts, but it should act as a preliminary guideline for those engaging in investigative journalism.
 
1. Taking the entirety of the article/book, and not just the contentious comments, into consideration is the matter properly one of public interest?
 
2. Does the article/book conform with standards of responsible journalism? i.e. have you taken the steps that are a responsible journalist would take to verify information and ensure that the article/book is accurate and fit for publication?

3. Have you considered the Reynolds criteria? They are pointers to guide you in assessing whether you conform to the standards of responsible journalism. You need not necessarily satisfy every single point.

4. Have you exercised professional judgment in writing/publishing the article? You should not be penalised for taking a wrong decision on a meaning for which reasonable people might take a different view but you should be able to demonstrate that you have exercised critical judgment.

1 Jameel -v- Wall Street Journal Europe SPRL (No.3) [2007] EMLR 14.
2 This defence was particularly developed in Reynolds -v- Times Newspapers [2001] AC127
3 See Reynolds Criteria

 

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Legal Clearance of Clippings Articles

There is nothing new in re-reporting events covered by other publications but the increase in celebrity magazines over the last decade has meant that there are many more instances of “clippings” articles. Whilst the reuse of pre-existing material may seem like a cost effective way of satisfying the public appetite for celebrity interviews we often are asked to advise those aggrieved by such articles. There are a number of areas of law that you need to consider when putting together a clippings article:-

Copyright
You will infringe copyright in another’s article if you copy a qualitatively substantial part of the original. There is no easy test for this, it does not equate to say, 300 words out of 700 published or 2 paragraphs out of 5. You might often hear others say that quotes are not protected by copyright or that you are exempt from copyright infringement because you have the defence of reporting news. Do not rely on such sweeping assumptions. If the source article includes a particularly pithy quotation which you republish then, in certain circumstances, that could arguably amount to copying a substantial part of that source article. There are exemptions to copyright infringement even if you have used a substantial part of someone’s work but such exemptions, even the news reporting exemption, are limited in their application.
 
Undoubtedly Heat will argue the news reporting defence in relation to the Jamie Lynn Spears article for which OK is suing but it is not a defence that is likely to be available for many clippings articles. To run the news reporting defence you must sufficiently acknowledge all of your sources in your article, which is likely to be unpopular or impractical in the case of many clippings articles. You should also bear in mind that the news reporting defence is only applicable if it is necessary to cite somebody’s copyright work as an adjunct to reporting current events. In the case of articles which are editorial or simple interviews with celebrities rather than features on current events the defence will not be available. The key is not to rely on a possible exemption but to avoid copying a substantial part of another’s work by clipping judiciously from a wide variety of sources.
 
Passing Off
We have not had a reported passing off case in the context of clippings articles before however, if the tone of your article gives rise to the misrepresentation that the subject has spoken directly to you then that misrepresentation may amount to actionable passing off. This is all even more likely if the subject has already done an exclusive deal with another publication.
 
Defamation
You cannot rely on others to have accurately carried out pre-publication libel reading. Many published articles are the subject of litigation or complaints and the publisher is forced to publish an apology in a subsequent edition. Republication by you of a defamatory comment will amount to a new defamation. You must apply the same diligence to fact checking clippings articles as you would if writing your own piece from scratch. Even if the facts or comments that you seek to republish have been verified in the past you must ensure that the manner in which you present those facts does not mislead and thereby give rise to a suggestion that past issues, such as drug addiction or infidelity, are present issues for the subject. Finally, do not include text links between clippings which spin those clippings out of context and change their meaning.
 
If the OK v Heat case ever makes it to trial we may get more guidance on the extent of the application of these areas of law to clippings articles. In the meantime it would be prudent to apply these considerations to each and every such article that you intend to publish.

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Talking to Search Engines

Effective Digital Rights Management (DRM) is something of a holy grail for content owners but the implementation of DRM frequently leads to an unholy PR mess. The music industry had its fingers burnt with the rootkit litigation and now the publishing industry may be gearing up for heated debate over its latest DRM initiative. We refer to the Automated Content Access Protocol (ACAP) which has been launched to a mixed reception in the publishing sector. Times Online has adopted the protocol but the Telegraph’s Ian Douglas has expressed scepticism about its effectiveness.

In short, ACAP is a universal permissions protocol. This means that it is a method of electronically labelling any material you publish online in a format that search engines can read. In itself this is not new. The current form of such labelling is robots.txt. If your robots.txt tells a search engine to ignore your website or certain pages on your site then those pages will not be included in the index of search results generated in response to a search. This system works because all the search engines have agreed that it should.
 
ACAP is ultimately intended to replace robots.txt for publishers but in the transitionary phase it provides extra functionality to robots.txt. The extra functionality could be attractive to publishers and includes the ability to limit the period over which material can be displayed by a search engine or the amount of material which may be displayed. In other words the labels would say something such as ‘you may only index my articles published in March 08 until the end of April 08’ and/or ‘you may only index extracts from my articles which are X number of characters long’. The rationale for the new protocol is that if content owners have more control over content use then they will post more content.
 
Can publishers use the law to enforce widespread adoption of ACAP? No one is entitled to use your original copyright material unless you give them permission or they can take advantage of an exemption within the copyright legislation. There aren't many exemptions that would help a search engine to justify widespread copying of content (Google tried running the fair dealing defence in France but were unsuccessful).
 
Nevertheless, if you post your content on the internet you know that search engines will send their robots to index that content. The starting point is arguably, that by posting the content, you are granting a licence for search engines to crawl it and include it in the search engine index. The only argument is how much of your content they can reproduce in their index. If you speak in a language that search engine bot understands and has accepted and tell it not to index your content then in all but a few limited circumstances the search engine will infringe that content if it uses it in a manner that you have proscribed. A search engine ignoring your robots.txt instructions to leave your content alone acts without your permission. This system works because there has been (at least tacit) agreement between search engines and content owners to recognize robots.txt.
 
Do search engines have a legal obligation to “read” any labels posted for their attention regardless of the language of the label? Or do publishers have a duty to communicate in a language which has already been accepted by the search engines? If the promoters of ACAP provide to the search engines all that is needed to read ACAP why should they be allowed to ignore explicit instructions as to content use posted by users of ACAP? Conversely, if content owners want the exposure provided by search engines why should they impose new methods of working on the search engines? The short answer is that the balancing of these rights and obligations has not yet been decided by a UK court.
 
Only one search engine, Exelead, has so far agreed to recognise the new ACAP language. The likes of Google and Yahoo who comprise the lion's share of the search engine market (over 86% according to Hitwise in 2007) have not yet embraced it. This means that we are drawn inexorably back to the central issue for online rights management. The law can take matters so far but what remains to be achieved are workable agreements between content owners and search engines, content aggregators and the like. No doubt the lobbying will continue.

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.asia Domain Names up for grabs

Are your authors popular (or unpopular!) In Asia? Are you intending to extend your business to take advantage of the growing opportunities in the Asia Pacific region? If the answer is yes then you may wish to consider applying for one of the new .asia domain names.

The .asia TLD was launched last year but until now only registered trade mark owners have been able to apply for .asia domain names incorporating their trade marks. Over 30,000 applications have been made. From 20 February 2008 it will be open season and anyone can apply for any .asia domain name in any combination of words. If more than one person applies for the same domain name then there will be a sealed auction and the name will be awarded to the highest bidder.
 
Cybersquatting is rife in Asia. If you want to thwart anyone with intentions to play on your reputation or set up an unofficial website that might damage your business then it may well be prudent to acquire the most relevant domain names to save you from having to embark on an expensive legal battle further down the line.

Most of the domain name registrars are taking advance applications for names which they will submit automatically in bulk on 20 February 2008 but do shop around because the costs for this type of service vary. If .asia doesn't interest you it looks likely that a whole range of new TLDs will be launched in the not too distant future, anyone interested in .book or .magazine?

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Nicola McCormick and Catherine Fehler

http://www.simkins.co.uk/LegalServices/Publishing.aspx



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